Little Guest and Samsonite now travel together!

7 March 2019

In 2019, Samsonite, the worldwide leader in high end travel accessories, and Little Guest, a collection of luxury family hotels, partner up to offer an exclusive travelling experience to little globetrotters.


Collaboration Little Guest et Samsonite
Little Guest & Samsonite, a winning partnership!


One offers the most prestigious kids-friendly lodgings in the world, the other is the world leader in high end travel accessories. Together, the quality label and the century old amarican brand celebrate the flagship product of the Samsonite children line : The Dream Rider, four wheeled suitcase, the most appreciated by its generation.

« Both our brand share the same promise : to bring a unique travel experience to children and their families, under the label of excellency », Jérôme Stefanski comments, Founder of Little Guest. The thirty year old father adds : « It is an honor for a new company such as ours to become partners with a brand like Samsonite, renowned world wide for the quality of its products, its deigns and its innovations. ».

According to Ilke Lustig, Director of the Samsonite Kids line: « This collaboration showcases Samsonite’s know-how and inspiration for our products designed here in Belgium, at our European headquarters. The result is suitcases and playful bags for the ‘little guest’. Parents are no longer stressed to go on vacation with their children. »



The partnership between Samsonite and Little Guest is therefore focused around the carrying case Dream Rider. Thus, for any reservation of minimum 10 nights in 2019 in one of the partner hotels of the Belgian startup, your family will receive a Dream Rider filled with gifts and surprises of all kinds.

As soon as your next family vacation is booked, the Little Guest caretakers will immediately start preparing the coloring book, luggage tags with fun design and discount vouchers for children’s cosmetics. Personalized receipt of the suitcase, including a Little Guest membership card, and postcards


The Dream Riders who are waiting for their new friends


For the shorter stays, the luxury hotel collection not only gifts, a travel case from the Samsonite « Happy Sammies » range to children, but also lots of different goodies adapted to their age. Among these gifts we can find a teddy bear, an Evian facial spray and pins for the little ones ; and for the older ones, a power bank and a note book where they can write about their favorite holiday memories. Everyone also receives a solar cream kit for children from the Dutch brand Naïf.

Your Dream Rider and your package are both carefully prepared by the concierge team and sent directly to your home by post.


« Your Dream Rider and your package are both carefully prepared by the concierge team and sent directly to your home by post. »


The « Samsonite Kids » collection will soon be commercialized in the boutiques of the start up’s partner hotels. The two brands will also organize original and creative activities in 2019, just like the one chosen for its press launch.



On Sunday 24th February 2019, Little Guest organized its press launch in one of its partner hotels: the Amigo Hotel in Brussels. Handpicked influential families, were invited to celebrate the event around a brunch, followed by a customization of the suitcase workshop and a duck hunt.


The Amigo Hotel, located in the historical center of Brussels


After tasting smoothies and zakouskis, the children and their parents met in one of the hotel’s conference rooms to decorate and accessorize their new travel companion.

In the center of the room was a long white table, with all the material needed for the most beautiful creations of the day: stickers, beads, sequins, sticky letters, etc. All the whimsical essentials to compose the colorful and playful four-wheeled luggage!

The workshop was chaired by Jessica Veerapen, director of the event agency “Creatomic Agency”, specializing in the organization of children’s events.

To end the day, Little Guest invited the children to participate in a gigantic duck hunt, the emblem of the Belgian start-up. Scattered and hidden in every corner of the hotel, each duck was connected to great surprise lot, such as a Samsonite travel kit from the “Happy Sammies” range, a Little Guest postcard with colored pencils, Naif solar products for children, plus a fur squirrel called “Rene”, mascot of the hotel Amigo.

Since the launch, the event has received a lot of positive vibes on social media from bloggers, journalists but also from the Instagram followers of the start up. Press articles are also being published by the biggest national editorials.



This partnership is the first in a long line for the Belgian start up. In the future, Little Guest wishes to develop more co-brandings with innovative and creative labels in the traveling field, to be able to continue to offer more exclusive privileges to globetrotting families.


Discover our product analysis on the Dream Rider




Fiona, aged 20, dance and travel addict, from Charleroi

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